An outdated County Ordinance from the 1980s actively discriminates against the Winery, the Country Club and several convenience stores in the county, such as FasMart, by preventing the sale of beer or wine on Sunday. It is hard to imagine the years of lost revenue for these businesses and our county, but your vote will bring about a positive change!
Sundays are the second largest sales day for farm wineries in Virginia. As a small business, we obviously need additional retail sales to remain competitive and continue to be economically viable in the future. In addition, our tourists see the road signs and visit the winery each Sunday. They leave with a discouraged attitude about Wise County overall, after driving all those miles to find that we are the only winery in Virginia where they can’t buy wine on a Sunday.
A 2017 Economic Impact Study revealed that wineries bring many tourists to Virginia and that these tourists do buy wine. In addition, for every dollar spent on wine sales, $1.45 will be spent in the community on gas, food, lodging, etc. While visiting the wineries, they will also visit other businesses and venues, discovering what our part of the state has to offer. All local businesses need these sales and the tax dollars for local government growth.
The Wise County Board of Supervisors voted unanimously to allow a referendum vote this November for change. On November 7th your vote will make the difference! Vote YES in support of beer and wine sales in Wise County!
Please help support us! Tell your neighbors and friends! Show your support with family and friends, through social media, around the dinner table, through editorials in the paper, and with your VOTE!